
This week I made a trek south of the border into, what I like to call, North Cuba otherwise known as MIAMI DADE COUNTY. I had to photograph Latin rapper Pitbull on the famous Flagler Street in Little Hanava. I went into this shoot totally blank. I did not have a thought in my head about exactly what I was going to do, which is a little odd for me. Most of the time I'm extremely calculated and know exactly what I'm going to produce. This time I just had to wing it, and it actually came together nicely.
Upon arriving, I was greeted by a flock of Spanish-speaking homeless folks. The vibe on Flagler Street felt like something you would experience in a Central American urban area like San Jose, except with Cuban sandwiches. My good friend John joined me on this expedition, and, though he is a Boca boy, he handled himself quite well--even after being told by a homeless Rastafarian that he had nice shoes and was "well groomed." HA!
We made our way through the streets to a place called FadeMasters, which would be the location of our shoot. As I approached the door, I was greeted by a heavily-tattooed Hispanic gentlemen who welcomed us into barber shop. All it needed was cock fighting in the back room, and it would have been an ironic movie set. Graffiti filled the walls and gnarly dudes with neck tattoos got their hair tightened. I kept my shades on so I wouldn't make eye contact with anyone. After setting up the lighting gear, my art director and I discussed what he wanted for the cover and layout of the magazine. Then it was time for what I do most in my career: wait for my subject. Luckily Pitbull showed up a bit early. The shop workers greeted him like a beloved family member, and then it was time to get down to business.
We worked few inside shots and then moved outside onto the famous street. The shoot went well, besides random homeless people begging for money. Pitbull didn't seem to mind the panhandling, because he began passing out twenty dollar bills like candy on Halloween. As the shoot wrapped up I knew I had nailed a nice cover and spread which made the 5:30 traffic gridlock out of Miami not so intolerable.